30, 40, 50, $60,000 plus and all of a sudden here was a camera that could record RAW, ProRes by the way, as well, and DNxHD. > Yeah > Now, besides cameras like Red and some of the other ones that were doing raw capture, those cameras were. All of the sudden came out with a camera, and the thing about it Rich was that it was basically a $3000 camera at the time, that did raw capture. > Break out boxes, various things of that nature. Announced a couple of years ago, at NAB, everybody was taken back that Blackmagic, who has traditionally been a hardware developer for post production video capture cards. This is interesting here because this is the Blackmagic cinema camera, right? > It is. > And Rob, we have got one of the most popular cameras out there.
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